Dana Maxx is All On the Line…

April 27, 2011 | Tags: Chic Review 

All On the Line is a new show featuring one of our favorite people in the world- Mr Joe Zee of Elle Magazine! It focuses on his efforts to help struggling designers save their lines from ruin. Unfortunately with the economy these days, one can have all the makings of a successful brand and still have trouble keeping it afloat… We are super-excited to watch today’s episode featuring our friend Dana Maxx! Although she was selected as Women Wear Daily’s ‘hot new designer,’ and had enormous success, her company is losing money every year. Joe Zee thinks Dana-Maxx is in need of a business makeover – her staff is too large and her price points unattainable. We are excited to see where it goes and hoping for the best! In the meantime, check out Dana’s Spring Summer 2011 collection and her insanely hot ‘Turban Shorts’ and pray that this fashion line is here to stay…



2 Responses to “Dana Maxx is All On the Line…”

  1. Dee on May 3rd, 2011 3:09 am

    I really hope she succeeds and is able to keep designing her beautiful clothes!

  2. Ruby Girl on May 5th, 2011 1:03 pm

    gorgeous pieces! ahh so lovely. following you on twitter! <3 EverRubyGirl.blogspot.com

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